CURRICULUM VITAE and RESUME OF QUALIFICATIONS
15405 Grovehill Lane
Telephone (562) 947-1210
La Mirada, California 90638
EDUCATION:
o Pepperdine University, Malibu, California.
Presidential/Key Executive Master of Business Administration. Awarded in April, 1991.
o California State University, Fullerton, California.
Bachelor of Arts in Business Administration. Awarded in May, 1982. Concentration, Marketing. Minor in Economics.
TEACHING EXPERIENCE:
o University of Phoenix.
- Principles of Marketing (MKT 421).
- Quest for the customer (MKT520).
- Advanced Marketing Management (MKT 541).
- Public Relations (MKT 438).
- Critical Thinking and Decision-making (MGT 436).
- Global Business Strategies (MGT 448).
- Executive Management in a Global Economy (MGT 548.2).
- Fundamentals of Executive Management (MGT 512).
- External Environment of Business (MGT 580).
- Management2000 (MGT 507).
o California State University, Irvine, California. UCI Extension.
- Accelerated Marketing Certificate Program for International Students.
- Direct Marketing.
- Service Marketing.
- Product Marketing.
- Strategic Market Planning.
- Introduction to Marketing.
- Sales Promotion.
- Integrated Marketing Communications.
*** UC Irvine Internship, Program Director.
- Internship for Marketing Communications.
- Internship for International Business.
- In-house curriculum professor to Orange County Businesses.
o Hope International University, Fullerton, California.
- Fund Raising in Non-Profit/Relief Organizations, Graduate Studies Program.
- Principles of Marketing.
- Interactive Marketing.
- Strategic Market Planning.
** Program Director - MBA on-line in Nonprofit Management.
o Azusa Pacific University, Azusa, California.
- International Marketing, Graduate Studies Program.
- Integrated Decision Making, Graduate Studies Program.
- Marketing Research.
- Sales Promotion and Salesmanship.
o California State University, Fullerton.
- Direct Marketing.
- Strategic Integrated Direct Marketing.
- High Tech Product Marketing.
o BIOLA University.
- Consumer Behavior.
- Promotion.
- Marketing Event Planning.
- Global Marketing.
o University of Redlands.
- Organizational Change and Strategy.
EXPERIENCE IN EDUCATION:
o Hope International University, Program Director.
- On-line Internet MBA Program in Non-Profit Management.
- Director of online education for the School of Business, Biola University.
PUBLISHED ARTICLES:
o LA's Best - December, 1987.
o Specialty Advertising Business - July, 1989.
o Counselor Magazine - July, 1989, November, 1992.
o Pepperdine Voice - April, 1995.
o Orange Country Register Business Section Front Page Article 1997
o Orange County Register and National syndication, "It's Your Business",
January, 2000
PROFESSIONAL SOCIETIES:
o Member of Board of Directors, Change Age Incorporated.
o Member of Board of Directors, PK/E Investment Group.
o ASI (Advertising Specialty Industry).
PROFESSIONAL ACTIVITIES:
o Contributing consultant for World Vision's 30 Hour Famine
program.
o Launched distribution facilities for national D.A.R.E. Program.
o Board consultant for Yocum Business Furnishings, San Gabriel, Ca.
o Marketing consultant to Hope International University.
o Marketing consultant to Biola University.
PROFESSIONAL EXPERIENCE:
No Pressure Direct Marketing, La Mirada, Ca.
03/94-PresentPRESIDENT
Responsible for all aspects of a service-oriented relationship marketing organization including; promotional advertising, merchandising, program development, consulting services, and strategic market planning. Specialist in business development/re-engineering and facilitating organizational change.
Agent clients include; Fidelity National Federal Title Company, Automatic Transmission Rebuilders Association, California Manufacturing Technology Corporation, Agricultural Products Inc. Yocum Business Furnishings Inc.
o Conducted an exhaustive marketing research campaigm for Carnation Ice Cream and Adohr Farms.
o Conducted target market study and situational analysis for ECOSCRAP, a division of UNOCAL Corp. resulting in a 100% increase in gross revenues.
o Served as interim President of Bennett Marine Video Inc. directing all areas of strategic market planning, direct marketing, new project development, and catalogue development. Full and complete profit and loss responsibility.
o Created and implemented highly conceptual direct marketing programs for Garmin International and Micrologic Corporation.
o Created turnkey program for client base which entailed the creation of impulse-buy "bounceback" cards inserted into original equipment packaging. Both instructional videos and promotional merchandise were offered through these programs and improved customer satisfaction, brand/image awareness, and created royalty revenue streams for participating organizations.
Leshore Calgift Corporation, Archbald, Pennsylvania, Culver City, California.
03/92-03/94EXECUTIVE VICE PRESIDENT
Responsible for the creation and implementation of corporate marketing strategy for a national direct response advertising promotions agency with annual revenues of approximately $20 million. Also responsible for a national network of over 200 sales reps, all aspects of operations/administration including; marketing research, product development, co-op programs, fulfillment, direct mail, telemarketing, MIS, and customer service.
o Instituted the company's first formalized strategic marketing planning process.
o Created a marketing research/product development department.
o Researched, evaluated, and launched targeted areas (i.e. Washington D.C., Salt Lake City, Baltimore) as focal point of aggressive market growth strategy.
o Responsible for creating and presenting marketing proposals for major corporate accounts including; Sony Corp., Panasonic, Bank of America, Just Say No Intl., Ernst and Young, and PNC Bank Corp.
o Responsible for the creation of the company's first comprehensive policy manual designed to reduce annual general and administrative overhead by an estimated $200,000.
o Created an in-house direct mail program with 40% profit margin.
o Created human resources department and successfully implemented "Employee of the month" and "I Care" programs significantly improving company moral and reducing employee turnover.
o Re-engineered customer service, billing, order processing and credit/collections departments.
Jack Nadel Incorporated, Culver City, California.
10/88-03/92VICE PRESIDENT, C.O.O.
Complete profit and loss responsibility for a specialty advertising/direct response promotions agency with annual revenues of approximately $45 million. Responsible for strategic planning and highly creative proprietary marketing programs. Also responsible for the direction of approximately 100 support personnel involved in marketing, administration, operations, finance, and human resources.
o Increased revenues from $33 million to $40 million during first year of employment.
o Recovered from $250k loss year to after tax profit of $1.5 million.
o Recovered from negative cash flow of approx. $4 million to positive $1.5 million.
o Completed a comprehensive corporate strategic marketing plan.
o Responsible for the creation and management of the national D.A.R.E. program.
o Directed a highly creative proprietary direct mail program yielding almost 20% response rate.
o Reduced accounts receivable aging to less than 3% over 60 days (previously 25% over 120 days).
o Created Human Resources department and reduced employee turnover from an annualized 100% to less than 2%.
o Managed the custom development and installation of Oracle Financial Applications software on a new Sequent S27 computer system.
o Implemented a budget process and contribution to fixed cost and overhead reporting system.
09/87-10/88Los Angeles Cellular Telephone Company, Commerce, California. DIRECTOR OF ADMINISTRATIVE OPERATIONS
Responsible for the direction of dealer service, administration, quality control, credit and activations, reseller network relations, mobile number inventory, roaming, and M.I.S.
o Member of Senior Staff and actively involved in corporate marketing strategy.
o Instituted full financial settlement program yielding $100,000 per month in roaming revenues.
o Reduced average total credit/activation processing time from over four hours to under one hour via interface which downloaded pending orders direct to credit bureaus.
o Installed dealer satellite system enabling verification of electronic serial number/mobile number match from remote reseller and agent locations.
o Upgraded switch manager interface thereby improving system activations time by 30%.
06/85-09/87Kraco Enterprises Incorporated, Compton, California
SALES ORDER PROCESSING MANAGER
Responsible for the support of $120 million in annual sales of automotive aftermarket/home electronics products. Managed order processing, customer service, and a national network of rep firms.
o Devised a product allocation system prioritizing orders by ship date, cancel date, and type of purchase.
o Maintained customer stock and information pricing system.
o Devised daily computerized order status report identifying credit hold customers, projected month end backorders, and orders on hold for future ship date.
10/84-06/85Apple Computer Incorporated, Irvine, California.
CUSTOMER SUPPORT SUPERVISOR, DIRECT MARKETS
Responsible for direct markets (education, national accounts, and value added resellers). Managed customer support specialists engaged in order screening/entry activities. Position required creative problem solving, coordination of special contracts, pricing, and large dollar program management.
o Implemented the "apple for the teacher" education market pilot program.
o Coordinated renewal and maintenance of value added reseller contracts.
o Devised a trouble shipment tracking/resolution procedure adopted for nationwide support site use.
o Implemented a cost-effective method of shipment tracing reducing problem resolution time by 40%.
10/77-10/84McMaster-Carr Supply Company, Santa Fe Springs, California.
SALES/MARKETING DEVELOPMENT SUPERVISOR
Managed numerous marketing activities including; prospecting directories, field sales and SIC analysis. Promoted from management development program. Managed customer service representatives engaged in problem resolution and order taking via an on-line order entry system.
o Managed sales and marketing management development candidates.
o Implemented "growth industry" marketing research program.
o Managed the catalogue set-up and distribution program.
*Excellent professional references available upon request.
